Priori

Priori’s consultant team consists of highly accomplished interactive marketing and web specialists, with experiences in the client-side, consulting firms and agencies.

We have worked with regional and world-wide corporate organizations in
- Consumer Marketing
- Channel Marketing
- Customer Support
- eCommerce
- Personalization
- Content Management Systems
- Executive Communications.

Our consultant experiences come from a wide range of clients that include:
3Com, Apple, BFGoodrich, Delta Air Lines, Dolby, Hewlett Packard, Intel, Michelin, Sephora, Schwab, Visa, and Wells Fargo.

We also partner and collaborate with a wide network of expert agencies, specialized consultants and technology providers.

Daria Storojev, Partner
Daria Storojev has more than 20 years experience in marketing management for high tech and consumer companies and is President of Priori.

Before starting Priori, Daria has consulted with Hewlett-Packard, 3Com, Netcom, Sun Microsystems, and 3DMetrics to develop customer-focused integrated marketing communications strategies, conduct customer research, create web site strategies, manage site design and lead generation and retention plans.

As Client Strategist and Director of Marketing for leading creative marketing and design companies, Daria was instrumental in establishing long-term business relationships and meeting client needs in brand identity and positioning, messaging and marketing campaigns.

During the dot-boom, Daria consulted with several internet start-ups to launch and manage their marketing efforts. Early in her career she helped launch a start-up advertising sales firm that represented top computer magazine publishers. She holds a BA in Communications from the University of California at San Diego.

Jamie Zirkle, Partner
Jamie Zirkle works with companies to plan, research, conceptualize and execute interactive marketing programs that deliver on business objectives. At Priori, he is the Principal overseeing Strategy & Consulting Services.

Before Priori, Jamie helped HP re-architect its consumer support site, delivering measurable increases in customer satisfaction and problem resolution scores. More recently, he has worked with HP to envision and create interactive marketing programs that inspire customers to purchase and enjoy HP's products and services.

Throughout his career in interactive marketing and user experience design Jamie has developed content strategy, information architecture and participated in customer research for Visa, Apple, 3com, Wells Fargo and others. Jamie Zirkle holds a BA in International Studies from The College of William & Mary.

Tina Pallitto, Consultant
Tina specializes in Web site content strategy, information architecture, interaction design, user experience, and frameworks that support Web development processes.

Tina has over twelve years of software and web development experience. For the past four years, she was with Modem Media, an interactive advertising agency, and designed information architecture and user experiences for clients such as Intel, Michelin, Uniroyal, BFGoodrich, Hewlett Packard, Delta Air Lines, Dolby, Sephora, and Schwab.

Prior to Modem Media, Tina worked as a Senior Information Architect at Viant Corporation, Headland Digital Media, and AnswerThink. Her Information Architecture projects include redesigning Merck Pharmaceuticals’ Intranet; redesigning the Telecommunications Products and Services site for Agilent Technologies; porting InPart’s 3D-CAD Model Library from a java application to a web application; designing Covad’s online order status system; designing brand Web sites and a proprietary content management system for Penguin Group Publishers; and testing interface designs to gain insight into user experience. Tina graduated Magna Cum Laude with a B.A. in Psychology.

Christina Dunham, Consultant
Christina Dunham specializes in defining and documenting new processes, roles and responsibilities, online content strategy and tools and resources that are necessary in achieving a company’s online marketing objectives. Before Priori, she has consulted with Hewlett-Packard on online content management in all stages of a content lifecycle, with duties including coordinating and managing agencies, copy editors and developers. In addition, she has analyzed content metrics based on Web Trends, Omniture and Customer Satisfaction reporting, as well as successfully forecasted and set the HP e-marketing group’s targets in order to help achieve the overall operative goals of the company.

Christina has a B.S. degree in Management with emphasis in Marketing from the Georgia Institute of Technology, and is currently attending Santa Clara University to receive her MBA with a concentration in Operations.