We bridge the gap between high-level strategic planning and an agency’s execution of strategy. With an unbiased and objective view, we work with clients to communicate strategies combined with customer insight into actionable plans and frameworks for the web.

Our consultants are senior marketing specialists with expertise in strategy, branding, information architecture, search engine optimization, web analytics, online content management, and interactive and integrated marketing. We assure an integration of channels and campaigns across the customer lifecycle to build brand awareness and increase sales.

Interactive Marketing Strategy

Strategic Planning
Program Planning, Operations and Organizational Planning, Resource Allocation, Business Process Optimization

Reach & Acquisition
Demand Generation, Search Engine Marketing & Optimization, Word of Mouth, Email Marketing, Online Advertising

Conversion
Commerce Optimization, Cross-Channel/Web-to-Store, Offline-to-Online Migration

Retention
CRM, Ownership, Personalization, Repeat Purchasing

User Experience Design

Information Architecture
Taxonomies, Site Maps, Content Relationships, Content Attributing

User Interface & Interaction Design
Functional Requirements, Prototyping

Content Strategy
Content Plans, Content Inventories, Editorial Style Guides

Research & Analysis

Voice of Customer Research
Audience Definition & Research, Customer Surveys, Focus Groups

Industry & Competitive Analysis
Competitive Assessments, Technology Briefs

Usability Testing
Card Sorting/Content Affinity

Web Analytics